The Spot: Inside Milan’s New Creative Hub Built by Edoardo Del Chiaro & Dunkan

In 2023, a new force quietly reshaped the Milan music ecosystem. The Spot, a recording studio founded by Edoardo Del Chiaro and Dunkan (Edoardo Medici), emerged not just as another production space, but as a fully realized creative environment designed to support artists at every stage of their journey.

Located in via Nicolò D’Apulia, just steps from piazza Morbegno in the heart of NoLo, The Spot was born from a shared frustration — and a shared ambition. Both founders come from different sides of the industry: Del Chiaro works in music management, while Dunkan is both a recording artist and a seasoned engineer. Together, they envisioned a space that would solve a recurring problem in Italy’s music landscape: fragmentation.

Not Just a Studio — A Full Creative Ecosystem

For Dunkan, the goal was clear:

“We wanted a place where artists, producers, engineers, and creatives could feel at home — and find everything they need in one place. The Spot isn’t just about recording; it’s about supporting real projects on every level.”

Del Chiaro echoes that perspective from the managerial side:

“I often struggled to find the right people or spaces to complete important phases of an artist’s project. The Spot exists to solve that issue. It’s a studio, yes — but also a 360° creative agency with professionals in visuals, management, communication, and production all under one roof.”

The long-term vision extends even further: expanding into label operations, publishing, and a broader network of partnerships within Italy’s evolving independent scene.

A Model Inspired by an International Mindset

The Spot may be new, but the idea behind it matured over years of industry experience. Once the founders found the right physical space, the project accelerated — and quickly revealed itself as something different from the traditional Italian studio model.

As collaborator Amos Vespero of Newd. explains:

“The music world has changed. Today, independent artists can reach massive audiences without mainstream structures. Spaces like The Spot create the cultural conditions for that to happen.”

The Spot’s approach — interdisciplinary, collaborative, community-driven — mirrors major creative hubs abroad rather than Italy’s more segmented industry. And artists have taken notice.

A Home for Artists — Not a Gatekeeper

The founders emphasize that The Spot is flexible: artists can use a single service or immerse themselves fully in the ecosystem. For projects released under The Spot’s name — such as Dunkan’s debut album “Americano” — the team is involved from concept to release.

But above all, the studio is grounded in openness rather than judgment:

“This is a place to grow,” says Dunkan. “We’re meeting artists worth investing in. There’s much more talent out there than people realize.”

An International Connection: From Milan to Conway the Machine

One of the first moments that affirmed The Spot’s identity came early on. New York rapper Brodie Fresh, in Milan while touring with Conway the Machine, reached out looking for a studio — ideally one comfortable working in English.

Within minutes of arriving, the chemistry clicked. Dunkan recalls him saying:

“This feels like an American studio — exactly what I was looking for.”

By chance, 22 Simba was also in the studio that day. The connection was instant. Brodie invited him on stage the same night at the Biko. The relationships built that day are still active — and symbolic of what The Spot aims to be: a cultural bridge as much as a workspace.

What Comes Next

The Spot has already released new music, expanded its client base, and built partnerships with visual and creative agencies. Next comes events, collaborations across artistic disciplines, and a broader presence beyond Milan.

As Dunkan concludes:

“Everything we’ve created comes from a real need. We feel at home here — and we want to bring that same energy everywhere we go.”

Original interview published by WU Magazine (June 12, 2023). Rewritten and adapted for Dunkan’s official site.